Privacy Policy

1. Introduction

ukslotsgames.com("we", "us", "our") is operated as an affiliate review website serving users in the United Kingdom. This Privacy Policy explains what personal data we collect, why we collect it, how long we keep it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

The data controller responsible for your personal data is the operator of ukslotsgames.com. For privacy enquiries or to exercise your rights, contact privacy@ukslotsgames.com.

3. Information We Collect

We may collect the following categories of data:

• Contact data: Name and email address when you contact us directly.
• Technical data: IP address, browser type and version, operating system, device type, referring URL, and pages visited.
• Usage data: Time spent on pages, click patterns, and interaction with brand listings (collected via analytics tools).
• Marketing data: Google Click ID (gclid) and similar campaign parameters appended to URLs for conversion attribution.
• Cookie data: Preferences and session identifiers stored via cookies and local storage.

4. Lawful Basis for Processing

We process personal data on the following bases:

• Legitimate interests: Operating and improving our website, analysing traffic, and measuring affiliate campaign performance.
• Consent: Non-essential cookies and analytics where required by law.
• Contract: Responding to enquiries you submit to us.
• Legal obligation: Compliance with applicable UK laws and regulatory requests.

5. How We Use Your Information

• Operate, maintain, and improve ukslotsgames.com
• Analyse visitor behaviour and site performance
• Respond to emails and support requests
• Track affiliate referrals and advertising conversions
• Detect and prevent fraud or abuse
• Comply with legal and regulatory obligations

6. Third-Party Services

We use the following categories of third-party processors:

• Analytics: Google Analytics (Alphabet Inc.) and Vercel Analytics (Vercel Inc.) for aggregated traffic analysis.
• Hosting: Vercel Inc. for website hosting and content delivery.
• Affiliate networks: When you click outbound links, third-party casino operators and affiliate platforms may set their own cookies and collect data under their privacy policies.

We do not sell your personal data to third parties.

7. Affiliate Links & Tracking

Outbound links to casino operators use affiliate tracking URLs. When a Google Ads click ID (gclid) is present in your browser URL, we may append it to the affiliate link for conversion attribution. Once you leave ukslotsgames.com, the destination operator's privacy policy governs any further data collection.

8. Cookies

We use essential cookies for site functionality and analytics cookies to understand how visitors use our content. You can manage cookie preferences through your browser settings. Disabling cookies may limit certain features. For more detail, see our cookie categories:

• Strictly necessary: Required for the site to function.
• Analytics: Help us understand page views and click patterns (Google Analytics, Vercel Analytics).
• Marketing: Used to measure advertising campaign effectiveness (gclid tracking).

9. Data Retention

Contact form submissions are retained for up to 24 months. Analytics data is retained according to each provider's default retention period (typically 14–26 months). We delete or anonymise data when it is no longer needed for the purpose it was collected.

10. International Transfers

Some third-party providers (including Google and Vercel) may process data outside the UK. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions approved by the UK Information Commissioner's Office.

11. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Request erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability where applicable
• Withdraw consent at any time (where processing is consent-based)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email privacy@ukslotsgames.com. We respond within 30 days.

12. Children's Privacy

ukslotsgames.com is strictly for users aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a minor has provided us with personal data, contact us immediately and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be reflected in the "Last updated" date above. Continued use of ukslotsgames.com after changes constitutes acceptance of the revised policy.